Get the right colors.
Boost your brand.
Boost your sales.
3 Steps Toward Demystifying Color and Reaching Your Consumer.
Step 1 Color Forecasting
Harness color’s power with research, thought and purpose.
On-trend doesn’t mean trendy. We understand consumer color preferences with an eye to the future, to minimize the risk of lost sales.
Step 2 Applying the Color Knowledge
Ease Consumer’s Selection Process
Developing the best offering of colors and organizing them in a way that facilitates ease of selection.
Step 3 Connecting Through Color
Speak Your Customer’s Color Language
Know your customer. Speak their language. Connect with them emotionally. Be the color leader in your industry.
What We Do
Palette Development
Designing small to large paint color collections.
Product line color updates or establishing the best color offering on new product lines.
Brand color strategy.
Color Trend Forecasting
Multi-media presentations that dig deep to the “why.” Targeted internally or direct to consumer.
Understanding Color
Color educational courses for internal sales/marketing teams and Continuing Education courses for designers.
Connect with Color
Create social media content using color that connects with your customers.
Be the color leader in your industry!
Color Feeds the Soul, it connects us and is magical.
Once understood, COLOR becomes your most powerful FUEL.
Hi, I am Peggy Van Allen, a designer and color anthropologist™ with Colorfuel.
My mission is helping my clients harness the power of color.
Done right, color can be leveraged to get more conversions. Did you know that most shoppers say their primary reason for buying a product is its color? Let me help you get the right ones for your business. It will increase your brand’s awareness and get more sales.